Online / Website Advertising Agreement Contract Template (A202)

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Who can use these Terms of Business for Advertising Online?

Anyone who has a website or publishes a blog and accepts advertisements can use these online advertising terms.

What are these Terms of Business for?

These terms of business for  online advertising establish the basis upon which advertisements will be accepted and paid for.

What are the main issues?

The publisher’s role – this can include the right to review and accept all content, reject any advert that is considered unsuitable and decide where advertisements are positioned.

The advertiser’s role – advertisements must be submitted in a format specified by the publisher including timing and other technicalities.

Warranties – the advertiser gives warranties with regard to their authority to place the advertisement, compliance with legislation, accuracy of details etc.  Also, an indemnity from the advertiser in case of any claim against the publisher.

Duration of the advertisement is another factor to be covered.

Pricing and payment terms are an essential part of the deal.  And the advertiser may be entitled to a refund if the publisher does not comply with the pre-agreed arrangements.

Force majeure: unforeseen risks such as internet failure etc. will be covered so that neither party has any liability in those circumstances.

What detailed terms do the Terms of Business contain?

The main points cover:

  • effect of these terms of business
  • definitions
  • publisher’s rights and duties
  • advertiser’s duties, warranties and indemnities
  • prices and payments
  • limit of liability
  • force majeure
  • cancellation or termination
  • resolution of disputes
  • governing law
  • a general clause detailing the scope of the agreement, variation, representation, severability, waiver, notices, assignment and third party rights.

For more information on each of these sections, see our Explanatory Notes  which you will  receive when you download the document from our website.

And if you want to use the Notes, let us know by using our contact form

For information on signing documents see our Contract Signing page

When I download the document, can I change it and/or use it more than once?

Yes, all ContractStore’s templates are in MS Word and you can use the contract on more than one project. For more information, watch the video on this page of our website or see our FAQs

Legal support

ContractStore supplies templates and is not a law firm.  But experienced lawyers write all our templates, so we can arrange legal assistance for customers who need special terms in one of our documents or a bespoke template. . For more information see our Legal Services page.  For more information see our Legal Services page.

Contract Author – see our authors page

And if you want to contact us see our Contacts page.

Did you know? – We also have an Online Retailer’s Pack containing a complete set of legal documents for setting up an online shop, including this document.


If you have any questions about a contract and/or want to see the Explanatory Notes before you buy, please let us know by using our contact form

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