Appointment of Retail Sales Agent (A218)

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Who can use this Appointment of Retail Sales Agent?

Any manufacturer or wholesale supplier of goods for the retail market can use this sales agent  appointment.

What is this Appointment of Retail Sales Agent contract for?

The appointment sets out the obligations of the sales agent, specifies the area in which the agent will operate, and the commission payable on sales.  The product could be almost anything – from gym equipment to stationery.

What are the main issues?

Duties of sales agent. Not only must the agent confine sales activity to the agreed territory, but any enquiries from outside the territory should be referred to the client or principal, who can then follow up.  Regular reporting on visits and leads and generally keeping records of customers and prospective customers is also important.

Obligations of principal.  The support to be provided to the agent by the principal can usefully be set out – e.g. supply of sample products, marketing literature etc.

Commission: both how this is calculated and when it gets paid need to be covered.

Restrictions on sales agent. It’s important to make it clear that the agent does not have any authority to make commitments to a customer or to vary any standard terms of sale . But occasionally this can happen with specific written authority from the principal. Protecting the intellectual property and trademarks of the principal is also important and notifying any potential infringements.

Duration & Termination. There  could be an initial fixed period or it could be open-ended with either party having the right to give, say, 3 months’ notice. The termination clause will also say what happens after termination. This may include a restriction on the agent approaching the principal’s customers after the agreement comes to an end.

What detailed terms does the Appointment of Retail Sales Agent contain?

The main points cover:

  • definitions
  • appointment
  • account for the commission
  • principal’s obligations, including support, exclusivity, indemnity, quality, supply and payment
  • agent’s obligations, including  sales, promotion, loyalty, compliance, enquiries, intellectual property, secrecy, reporting, records and inspections,   warranties and compliance
  • termination
  • consequences of termination
  • title
  • severance
  • principal’s assignment rights
  • change of address
  • partnership
  • VAT
  • jurisdiction

For more information on each of these sections, see our Explanatory Notes  which you will  receive when you download the document from our website.

If you want to see these Notes before you buy, please let us know by using our contact form

For information on signing documents see our Contract Signing page

When I download the document, can I change it and/or use it more than once?

Yes, all ContractStore’s templates are in MS Word and you can use the contract on more than one project. For more information, watch the video on this page of our website or see our FAQs

Legal support

ContractStore supplies templates and is not a law firm.  But all our templates are written by experienced lawyers so we can arrange legal assistance for customers who need special terms in one of our documents or a bespoke template. . For more information see our Legal Services page.

And if you want to contact us see our Contacts page.



If you have any questions about a contract and/or want to see the Explanatory Notes before you buy, please let us know by using our contact form

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