Who can use this Sponsorship Agreement?
This Sponsorship Agreement is intended for use when an individual is getting sponsorship from an organisation – e.g. a boxer for a series of fights or a tennis player for a competition.
For the sponsorship agreement relating to an event, see our document A235
What is this Sponsorship Agreement for?
The sponsorship agreement details the fees that an individual receive from a sponsor and, in return, in return the sponsor gets the right to promote its business or products in various ways – e.g. by having the individual wear the sponsor’s clothes or having the sponsorship promoted in advertising material where the individual is going to perform.
What are the main issues?
The main issues are practical ones- the sponsorship agreement will have a schedule setting out in some detail what the sponsorship arrangements are going to be and the contract will specify how long the sponsorship will last as well as the fees and when they get paid.
There will be various duties imposed on the sponsor so that its right to use the individual’s name and images are restricted e.g. to appearing on one website, promotional materials are approved in advance, the sponsor does nothing that contravenes any laws or regulations that might affect the individual, etc.
Both parties will want to limit their liability to the other – in the case of the individual, the limit will probably be no more than the sponsorship fee.
What detailed terms does the contract contain?
There are thirteen numbered clauses, covering
- grant of rights
- sponsor obligations
- individual rights and obligations
- sponsorship fee & payment
- points of contact and formal notices
- force majeure
- dispute resolution
- a general clause detailing the scope of the agreement, waiver, severability, third party rights, governing law and assignment of rights.
For more information on each of these sections, see our Explanatory Notes below which you will also receive when you download the document from our website.
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When I download the document, can I change it and/or use it more than once?
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This Sponsorship Agreement is designed for use when an organisation wishes to sponsor an individual. This agreement sets out the parties’ mutual rights, and their obligations towards the other. The purpose of the sponsorship and the sponsorship rights granted to the sponsor can be respectively listed in Schedules 1 and 2 of the agreement.
NOTES ON COMPLETING THE AGREEMENT
1. While all the wording should be checked for suitability, wording in square brackets is variable and the square brackets should be removed before the agreement is finalised following your having taken legal advice. In some cases details need to be inserted – e.g. details of the sponsorship fee, duration of the sponsorship, etc.
2. The agreement should be signed in duplicate by the sponsor’s authorised representative and by the sponsored individual (note that signature in the presence of a witness is preferable, but not strictly necessary in this case). Each of the parties should retain an original signed copy.
NOTES ON THE TERMS OF THE AGREEMENT
The agreement starts with an introduction referring to the individual’s intention to enter into a sponsorship relationship with the sponsor.
Clause 1 defines key terms of the Agreement. You will need to insert a description of the purpose for which the individual is being sponsored in Schedule 1, and list the sponsorship rights to be received by the sponsor in Schedule 2.
2. GRANT OF RIGHTS
Clause 2 confirm sets out the duration of the sponsorship, and confirms the grant of the sponsorship benefits to the sponsor in exchange of the sponsor paying the sponsorship fee, the details of which are set out in clause 5.
3. SPONSOR OBLIGATIONS
Clause 3.1 imposes an obligation on the sponsor to comply with all reasonable instructions given by the individual in relation to the sponsor’s usage of the sponsorship rights – these instructions would range from, for example, to visual identity and ‘brand’ signage.
Clause 3.2 enables the individual to use the sponsor’s name in connection with his/her own promotion activities surrounding the sponsorship, as well as his/her delivery of the sponsorship rights to the sponsor.
Clause 3.3 enables the individual to control the quality and content of any promotional materials prepared by the sponsor or its suppliers in connection with its sponsorship and the event itself.
Clauses 3.4 to 3.6 set out an approval mechanism by the individual for all sponsor’s marketing activities in relation to the sponsorship, including the preparation of promotional materials, joint promotional activities, and online PR.
Clause 3.7 is a catch-all provision designed to further ensure the sponsor will not engage in any activity which may be detrimental to the individual.
4. INDIVIDUAL RIGHTS AND OBLIGATIONS
Clause 4 confirms the individual’s obligation to grant the sponsorship benefits as listed in Schedule 2, and to liaise with the sponsor throughout the duration of the sponsorship when performing his/her sponsorship obligations (e.g. product endorsement, mention of sponsor in interviews, etc).
5. SPONSORSHIP FEE AND PAYMENT
Clause 5.1 sets out the sponsorship fee. The template is designed to include two down-payments, however can be tailored accordingly to your agreed terms. If the fee is paid up in one instalment only, you can delete sub-clauses 5.1.1 and 5.1.2 and the second sentence of clause 5.1, and include a payment term at the end of the first sentence of clause 5.1 (for example ‘and will be payable by .[date].)
Clauses 5.2 to 5.5 are standard payment obligation clauses. The sponsor is required to pay VAT in addition to the sponsorship fee. Note also the payment terms for reimbursement of expenses by the sponsor, and the credit terms which can be tailored to your requirements at clause 5.3.
6. POINTS OF CONTACT AND FORMAL NOTICES
Clause 6.1 enables you to list at Schedule 2 those individuals who will manage the sponsorship relationship on a daily basis.
Clauses 6.2 and 6.3 set out the procedure and timelines for the issue and receipts of formal notices from one party to the other. Note that these clauses require that any change to the names of the individuals set out under Schedule 1, or to the parties’ official addresses for notices, should be communicated via formal notice.
Clause 7 imposes mutual confidentiality obligations between the parties, in particular in regards their confidential information, and, generally, their business affairs. The confidentiality obligation does not apply to information that becomes generally available to the public other than through the recipient party’s fault (i.e. breach of its obligation to keep information confidential), or that which is already available to the recipient. Finally the recipient party is entitled to disclose confidential information if required to do so by law.
Clause 8.1 limits the individual’s liability to the sponsor to direct losses suffered and to a maximum amount equal to the value of the sponsorship fee. However, the cap does not apply to the individual’s liability to the sponsor in the case of death or personal injury or other type of loss or damage caused by negligence or fraud on the part of the individual’s officers or employees.
Clause 8.2 ensures that the sponsor reimburses the individual for any losses suffered by the individual as a result of the sponsor’s use or misuse of the sponsorship benefits.
Clause 9 deals with the termination provisions. In addition to standard termination provisions (for a breach which cannot be or isn’t remedied, or for bankruptcy or insolvency), the individual can terminate if the sponsor is late in paying the sponsorship fee – you will need to insert your chosen credit terms as appropriate. Clause 9.2 further ensures that the sponsor pays up all money due on termination, plus any expenses or loss of profit directly resulting from the early termination.
10. FORCE MAJEURE
Clause 10 protects the individual if circumstances beyond his/her control prevent or hinder his/her performance under the agreement, for a specified period. This clause however enables the Sponsor to terminate the agreement if performance does not occur beyond the specified period, and to recoup the proportionate amount of the sponsorship fees it may have already paid out to the individual for that period of the contract which will now not be fulfilled owing to the force majeure event.
Clause 11 requires the sponsor to guarantee it will not infringe any third party intellectual property rights when using the sponsorship benefits.
12. DISPUTE RESOLUTION
Clause 12 provides for an alternative dispute resolution mechanism (that is, other than through the courts).
Clause 13 includes a set of standard clauses, including the agreement’s governing law and jurisdiction.