Reseller Agreement (favouring the Reseller) (A118)

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Who can use this Distributor or Reseller Agreement template?

Any distributor  whose business involves the resale of products bought from suppliers or manufacturers.

What is this Distributor or Reseller Agreement for?

It establishes the terms on which the  distributor will work together with the supplier. This is important, to give certainty to both parties who, together, applying the terms of the agreement, can work to promote sales of the supplier’s products by the reseller.

For an agreement favouring the supplier, see our document A117.

What are the main issues for a distributor or reseller?

Territory and exclusivity. The agreement will normally specify an area within which the reseller will operate. The agreement will also say whether they have has sole and exclusive rights for sale of those products in the territory or whether it is non-exclusive. Usually, exclusivity is preferable for a distributor.

Product Scope. If your supplier has a wide range of products, you will want to  decide whether the agreement should cover all or only certain of those products.  If you begin with a small range, you may want the agreement to say it can be extended.

Pricing & Payment terms. Obviously these are important, with the distributor wanting a god margin.

Ordering & Deliveries. Will the supplier respond promptly to all orders for products?

Product & Marketing Support. Is the supplier going to assist with marketing initiatives and general promotion?

What detailed terms does the Distributor/Reseller Agreement contain?

This seven page contract contains 10  clauses covering

  • the distributor’s appointment
  • procedure for ordering products
  • price and payment
  • obligations of distributor
  • intellectual property and patents
  • confidentiality
  • termination
  • general matters including disputes

For more information on each of these sections, see our Explanatory Notes below which you will also receive when you download the document from our website.  And if you want to use the Notes, let us know by using our contact form

When I download the document, can I change it and/or use it more than once?

Yes, all ContractStore’s templates are in MS Word and you can use the contract on more than one project. For more information, watch the video on this page of our website or see our FAQs

Legal support

ContractStore supplies templates and is not a law firm.  But all our templates are written by experienced lawyers.  This template was written by the co-author of Exporting made Easy.  So, we can arrange legal assistance for customers who need special terms in one of our documents or a bespoke template. . For more information see our Legal Services page.

And if you want to contact us see our Contacts page.



If you have any questions about a contract and/or want to see the Explanatory Notes before you buy, please let us know by using our contact form

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