Description and usage
Agency Agreement Template (favouring the Principal) This agency agreement is suitable for a principal, manufacturer or supplier, who wishes to appoint an agent on an exclusive basis in a defined territory for the sale of those goods. This is a detailed agent's appointment with 11 main clauses covering - definitions of key terms
- appointment of an agent
- duration
- minimum sales targets
- principal's right to make direct sales in certain circumstances
- general obligations of agent and principal
- procedures for ordering products
- intellectual property
- termination
- confidentiality
- non-competition
- a general clause detailing indemnity, assignment, subcontracting, waiver, severability, language, resolution of disputes and governing law.
This appointment of an agent is designed to be compatible with EU law and has recently been updated. This version is written from the point of view of the manufacturer or supplier - the principal. For a bias in favour of the agent please see template A102. If you are working in China you may also want to consider the Chinese translation of this template, C101. What's in it? - See detailed Explanatory Notes below
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